We're celebrating, rain or shine! Come out to the Cheerwine Festival and enjoy a Uniquely Southern favorite. Join us for amazing food, lively entertainment, and all the Cheerwine you can drink!
From wood and metal sculptures to honey and soap, we have the best local artisans, crafters and Cheerwine merchandise.
Enjoy the "Carolina Brand Originals" sampling area brought to you by Food Lion, plus many food trucks and stalls with many Cheerwine-inspired items.
Enjoy two beer gardens, on Main Street and next to Bell Tower Green, featuring classic flavors, local favorites, and even Cheerwine specials. Must be aged 21+ with ID.
Free fun zone for families including rock climbing, games and activities aplenty!
Performances by several local/regional bands, ending with a headlining band sure to get you moving!
Live stilt walkers, jugglers, and free history tours!
Congratulations to our 2026 Cheerwine Festival T-Shirt Design Contest winner, Subee Vongsavanh, a senior at Carolina Forest High School in Myrtle Beach, SC!
Vongsavanh’s design, the first winning entry by a South Carolina student, is bursting with Carolina charm. Featuring a Cheerwine bottle front and center as the “Nectar of the South,” the artwork is framed by North Carolina dogwoods, buzzing honeybees and a bright springtime sky, capturing the sweet, cheerful spirit of the Cheerwine Festival.
We received over 100 amazing designs this year, and were blown away by all of the NC and SC students’ creativity and Carolina pride!
Find maps to Downtown Salisbury, free shuttle parking and more!
The Cheerwine Festival Stay & Play Package is back for 2026! Reward is a VISA gift card worth 50% of their stay. Learn more at the Visit Rowan County website.
Locals and fans of Cheerwine alike have loved the Cheerwine Festival ever since the first celebration in 2017, celebrating Cheerwine's 100th anniversary!